2018年5月11日金曜日

セレクタ社は銀河ウェイを中国で売る。IPM北京

■2018年5月11日

 隣国・中国の北京で開催されているIPM展示会で、セレクタ社のかすみ草の様子。銀河ウェイ。小縣さんは15日から来県される。

 リチャード氏は、かすみ草銀河、銀河ウェイの特徴をよく伝えている。枝折れしないのが特徴で、いくら箱詰めで、かすみ草を束ね絞り込んでも大丈夫、、、ハンドリングに優れ、輸送性に優れている。
 日本育成品種は、かすみ草のフォーム(草姿)がボリューム感があってよいのだが、梱包のためにスリービング・箱詰めで枝が折れることが多い。

 先日のニュースではダンジガー社は大輪の極早生種のエクセレンス、セレクタ社は中輪の早生種の銀河ウェイを中国の生産者に売り込んでいる。野菜価格の低迷でカーネーション栽培農家が増えている(前年比25%、中国)。そうしたなかで、かすみ草が中国国内で本格的に栽培される年が2018年であった、と記録される。


 → フローラル・ダイアリー(オランダ)  

銀河ウェイ

リチャード氏・ジョルディ氏・小縣氏・アンドレ氏。
アンドレ氏を除いて3名は昭和村に来ている。

(引用原文)
Selecta One at the IPM Hortiflorexpo Beijing
25 percent growth for Chinese cut flower market
"The Chinese cut flower market remained fairly stable over recent years, but in the last year alone it increased by 25%. Many vegetable growers were faced with decreasing prices and therefore have switched to carnations as they can offer them better rates. This, in turn, offers us a great opportunity", says Richard Buis, Area Manager at Selecta Cut Flowers. This breeding company is introducing itself in this growing market by attending the IPM HortiflorExpo and is showcasing their carefully selected varieties to their existing and potential Chinese growers as well as buyers.  

Chinese Carnation market
Before talking about the varieties that Selecta is showcasing at the HortiflorExpo, a bit more information about the Chinese carnation market. The majority of the carnations are produced in the main crop area Kunming (Yunnan province), a mountainous area in the south of China at an altitude of around 1,900 to 2,000 meters. The surface of carnation cultivation in China is estimated at 1,800 ha, of which 1,450 ha is in the Kunming area, explains Buis. 

Up to 85 percent of the carnation market consists of standard carnations and red is the most important color. "44 percent is red, followed by cherry (16%), bicolor (13%), pink (11%), green (7%) and purple (4%). White is not a key color as it is closely related to funerals." Spray carnations make up 15 percent of the total carnation market with pink as key color. 25 percent is pink, followed by red (15%), cherry or cherry/white (15%), yellow/red or cherry (10%) and other double colors (5%)."

Over the years, these varieties are more and more purchased from recognized companies. "Each year, the Chinese plant some 190 to 200 million plants, of which around 160 to 170 million are purchased from recognized companies. The rest are produced without any control over growers, but the figure of this ‘illegal’ production is getting lower thanks to the quality of cuttings from ‘legal’ production together with their contained prices. In the past, these figures were the complete opposite."

Selecta at the Hortiflorexpo Beijing
From May 10 till May 12, Selecta One is introducing carefully selected varieties to the growers at the IPM Hortiflorexpo Beijing (Hall W1 stand A61). "We are not only planning to earn market share by offering new carnation varieties, but we are also opening up new business opportunities and focusing our efforts in the introduction of more profitable and unexplored product lines", says Buis. "We have deeply analyzed the contexts of this growing markets and carefully selected the ideal varieties that fulfill the needs of the market", adds Jordi Caballeria, Selecta Cut Flowers General Manager. 

According to Buis, their Pearls collection (gypsophila) and Kiwi collection (Dianthus Barbatus) are new and unknown among the Chinese growers and are therefore put in the center of attention at their booth at the IPM



"The Gypsophila Ginga-way in the Pearls collection is our main highlight", says Caballeria. "It's rich inflorescence of fully round, pure white large, flowers concentrated as a multitude on the top creating a snow effect. "Ginga Way, is already known in many other markets for it's efficiency and proven superior vase life; showing resilience during shipping and making it a great option for tinting process."  


More than products alone
And Selecta One finds it important to go beyond offering a product. "We understand the importance of service and support. We are introducing ourselves in a growing market with know-how and different information that will enrich the whole process; bringing the best result possible", says Caballeria.

For more information

Selecta One


Jordi Caballeria general manager for Selecta cut flower with area managers Richard Buis, Shinya Ogata and Andre Lek.

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■(コメント・菅家博昭)知的財産管理を中国政府が守る、ということになってきている。

 トランプのアメリカと中国の貿易摩擦のため、日本に北朝鮮問題で、急接近し、この1ヶ月で、国際情勢が一気に転換した。中国-日本の政治的急接近が経済関係にも影響を及ぼす。
 欧州ドイツのエッセンを拠点として花園芸の国際展示会IPMは開催を継続しているが、北京でも数年前から開催がはじまり、様子見の展示会であったが、この経済環境の転換で、はじめて、「商談会」となったと推察される。
 C社の海下展也さんは、IPMのアジア開催について、最初の候補は東京であった、と語る。しかしJFMAが10月のIFEXから離脱し、IFEXへの海外花きの出展も減少してしまった。日本の現在の花き取引慣行のなかではIPMでも、商談の成立は難しい、、、、、


 国際展開する花の種苗会社は、品種の無断増殖が中国政府により管理されるのであれば、アフリカ・中南米以外にフロンティアは無かったのだが、ここではじめて中国の花き生産企業向けに、新品種の販売ができる環境が整ったといえる。日本国内への浸透は難しく(既存国内種苗会社・代理店制度)、そうしたことへの代理店を通さないダイレクトセールスで2010年にセレクタ社が来日し、かすみ草の新規事業の拡大のための協議が大田花きにて行われたことは →昨日の本欄で書いた