Danziger one stop shop at IFTF and Trade Fair exhibitions
The IFTF and the Aalsmeer trade fair have become a gathering place for international growers and buyers who are looking for the latest innovations and trends of the floriculture industry.
"Being a global breeder, these events are a great opportunity for us to meet our partners from around the world and introduce our wide assortment to new growers and international buyers who are visiting the exhibitions" says Anat Moshes, VP cut flowers sales.
During the exhibition, Danziger will display its wide and diverse assortment, which includes a vast number of crops and varieties.
The collection includes new introductions such as Paintball Jumbo – new variety of Craspedia with even a larger head size than the Paintball Pop variety, reaching 4.5 cm, a versatile product that can be used in its natural yellow color or a tinted option that upgrades any bouquet.
A brand new green filler Green Dragon - a unique Lepidium which not only adds color, but also volume to any arrangement.
Danziger presented last year its "families" of gyp, a division of its varieties by size and color of flowers. Million Collection, the small flower-type gyp, Xlence Collection led by the XL size flower Xlence and My Color Collection.
The Million Collection family has been upgraded with two varieties that were launched last year; Million Clouds and Million Stars II - small flowers with a fuller appearance, more weight and stronger stems, and has established its position in the market.
For the Aalsmeer Trade Fair, Danziger has chosen this year to show a sneak peek to their assortment. Their presentation of a flower shop lookalike will exhibit the whole collection positioning Danziger as a one stop shop for growers and buyers. Visitors of the trade fair will be able to see the whole assortment – from Gyp to Limonium to a colorful selection of Scoop Scabiosa, a unique long tail Sklyer Veronica, and many more products that are a part of any recipe for bouquets and arrangements." says Anat.
The IFTF exhibition & Aalsmeer trade fair will take place in the Netherlands, November 7-9, 2018.
The Danziger stand at the IFTF is # B4.22, and at the Trade Fair # 15.3
（引用原文） Selecta One at the IPM Hortiflorexpo Beijing 25 percent growth for Chinese cut flower market "The Chinese cut flower market remained fairly stable over recent years, but in the last year alone it increased by 25%. Many vegetable growers were faced with decreasing prices and therefore have switched to carnations as they can offer them better rates. This, in turn, offers us a great opportunity", says Richard Buis, Area Manager at Selecta Cut Flowers. This breeding company is introducing itself in this growing market by attending the IPM HortiflorExpo and is showcasing their carefully selected varieties to their existing and potential Chinese growers as well as buyers. Chinese Carnation market Before talking about the varieties that Selecta is showcasing at the HortiflorExpo, a bit more information about the Chinese carnation market. The majority of the carnations are produced in the main crop area Kunming (Yunnan province), a mountainous area in the south of China at an altitude of around 1,900 to 2,000 meters. The surface of carnation cultivation in China is estimated at 1,800 ha, of which 1,450 ha is in the Kunming area, explains Buis. Up to 85 percent of the carnation market consists of standard carnations and red is the most important color. "44 percent is red, followed by cherry (16%), bicolor (13%), pink (11%), green (7%) and purple (4%). White is not a key color as it is closely related to funerals." Spray carnations make up 15 percent of the total carnation market with pink as key color. 25 percent is pink, followed by red (15%), cherry or cherry/white (15%), yellow/red or cherry (10%) and other double colors (5%)." Over the years, these varieties are more and more purchased from recognized companies. "Each year, the Chinese plant some 190 to 200 million plants, of which around 160 to 170 million are purchased from recognized companies. The rest are produced without any control over growers, but the figure of this ‘illegal’ production is getting lower thanks to the quality of cuttings from ‘legal’ production together with their contained prices. In the past, these figures were the complete opposite." Selecta at the Hortiflorexpo Beijing From May 10 till May 12, Selecta One is introducing carefully selected varieties to the growers at the IPM Hortiflorexpo Beijing (Hall W1 stand A61). "We are not only planning to earn market share by offering new carnation varieties, but we are also opening up new business opportunities and focusing our efforts in the introduction of more profitable and unexplored product lines", says Buis. "We have deeply analyzed the contexts of this growing markets and carefully selected the ideal varieties that fulfill the needs of the market", adds Jordi Caballeria, Selecta Cut Flowers General Manager. According to Buis, their Pearls collection (gypsophila) and Kiwi collection (Dianthus Barbatus) are new and unknown among the Chinese growers and are therefore put in the center of attention at their booth at the IPM "The Gypsophila Ginga-way in the Pearls collection is our main highlight", says Caballeria. "It's rich inflorescence of fully round, pure white large, flowers concentrated as a multitude on the top creating a snow effect. "Ginga Way, is already known in many other markets for it's efficiency and proven superior vase life; showing resilience during shipping and making it a great option for tinting process." More than products alone And Selecta One finds it important to go beyond offering a product. "We understand the importance of service and support. We are introducing ourselves in a growing market with know-how and different information that will enrich the whole process; bringing the best result possible", says Caballeria. For more information
Selecta One Jordi Caballeria general manager for Selecta cut flower with area managers Richard Buis, Shinya Ogata and Andre Lek. －－－ ■（コメント・菅家博昭）知的財産管理を中国政府が守る、ということになってきている。 トランプのアメリカと中国の貿易摩擦のため、日本に北朝鮮問題で、急接近し、この１ヶ月で、国際情勢が一気に転換した。中国－日本の政治的急接近が経済関係にも影響を及ぼす。 欧州ドイツのエッセンを拠点として花園芸の国際展示会ＩＰＭは開催を継続しているが、北京でも数年前から開催がはじまり、様子見の展示会であったが、この経済環境の転換で、はじめて、「商談会」となったと推察される。 Ｃ社の海下展也さんは、ＩＰＭのアジア開催について、最初の候補は東京であった、と語る。しかしＪＦＭＡが10月のＩＦＥＸから離脱し、ＩＦＥＸへの海外花きの出展も減少してしまった。日本の現在の花き取引慣行のなかではＩＰＭでも、商談の成立は難しい、、、、、
Danziger displays its products together with Ecuadorian growers
'Creative collaborations are the best way to innovate in today’s global industry.' At the upcoming Hortiflorexpo China exhibition, Danziger will display its products together with several of its leading growers from Ecuador who are already active in the market; Eternal Flowers and Florisol. In addition, Danziger's Chinese partners will also be attending the expo; Brighten Floriculture Industry, Yunnan Yingmao Flower Industry, Beijing Florascape and Beijing Sunny Agro.
"China is an intriguing market, with huge potential. The Chinese horticulture exhibitions have become a Must Attend event, as these offer the opportunity to meet the leading industry figures, and to introduce our varieties to the expo visitors." Says Micha Danziger, Chairman of the Board.
Danziger will display its wide assortment of cut flowers grown around the world, among them XLENCE Gypsophila a large flower gyp - which best suits the Chinese market preference for a large, naturally white appearance, yet also good for tinting, with a colorful pallet loved by the Chinese consumers. Also on display, innovative products, such as Scabiosa SCOOP, which catches the attention at many events. Besides that, flowering garden pots, full of color and love – led by Petunia AMORE Queen of hearts are on display as well.
“Being a global company means being responsive to different market demands, and this is exactly what we do. We thoughtfully introduce our products to the Chinese market, making sure they suit the local market demands," says Micha Danziger
IPM Hortiflorexpo Beijing exhibition will take place from May 10th till May 12th, 2018. Danziger booth is located in Hall W3, stand A87.